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May 9th, 2003

Cooperative Beef $olutions – New Options for Beef Producers

Shawano, WI- A new program increasing beef producer profitability has been formed. Cooperative Beef $olutions™ combines superior genetics and advanced management technologies to capture the most net dollars per animal. The program includes four partners with each contributing a unique piece to the venture. This initiative accentuates the strengths of each company’s individual products and services, combining them into one program. This cooperative approach provides producers, regardless of the size of their operation, the opportunity to “plug in” to a seamless conception-to-harvest program.

Genex Cooperative, Inc., a subsidiary of Cooperative Resources International located in Shawano, Wisconsin, offers superior genetics to the program through Artificial Insemination or Genex sired natural service herd bulls available from Genex seedstock customers. CRI subsidiary Central Livestock Auctions works with Genex in placement and sales of cattle in the upper midwest. Midwest MicroSystems, L.L.C. of Lincoln, Nebraska adds its Cow Sense® suite of software providing participants the most advanced on-ranch analysis and profit-driven decision tools based on individual animal management. The additional off-ranch cattle measurement, management, marketing, and animal performance feedback functions will be provided by the ACCU-TRAC® Electronic Cattle Management (ECM®) System from Micro Beef Technologies, Ltd. of Amarillo, Texas. Decatur County Feed Yard, L.L.C. near Oberlin, Kansas performs the feeding and finishing aspects of the program along with the individual measurement and sorting of cattle in its state-of-the-art ACCU-TRAC® ECM facility. ECM® returns measured individual carcass data from the packer and links it to live performance data.

"We're excited that Genex customers and producers can benefit from accurate and comprehensive individual performance data on their cattle to gauge their genetic improvement programs. When you combine that with a marketing program driven by cutting-edge technology that allows them to capture the most net dollars per animal, then that's a winning combination," says Willie Altenburg, Associate V.P. of Beef Marketing for Genex, of Fort Collins, Colorado.

"This is a unique conception to cut-out venture. It’s the most comprehensive and exciting program in the industry today," says Dan Dorn with Decatur County Feed Yard. "It will give producers a powerful genetic improvement and management system to participate in that will yield more carcass conformance at the packer and a higher-quality, more consistent eating experience for the consumer. So there's something in it for everybody – but most importantly improved profitability for the producer. The bottom line is that this program delivers”.

For more information, contact any of the program representatives below: