Beef Mgmt. Technologies > ACCU-TRAC® ECM

MANAGING INDIVIDUAL ANIMAL DIVERSITY INCREASES
UNIFORMITY, CONSISTENCY, AND PROFITS

By combining multiple objective measurements -- ultrasound for internal tissue characteristics, video imaging for external dimensions, and weight -- along with other information like health and pre- feedlot history, the ACCU-TRAC® Electronic Cattle Management System(ECM®) objectively sorts and markets individual animals according to optimum economic end-point . This results in better genetic decisions by calf producers, higher profits for feeders, and increased value for packers and consumers.

MAKES BEEF BETTER:

Adds immediate value and net return to all segments of the beef production chain from ranch to retail.
Manages the diversity existing in any cattle population into consistency within marketing groups.
A software profile of each individual animal from ranch, through the feedyard, and to the packer provides useful data for management decisions in each production segment.
Increases red meat yield with improved yield grade distributions.
Decreases the number of discount or out cattle to insignificant levels.
Uniquely determines and manages incremental cost of gain.
Optimizes individual genetic potential to achieve quality grade.
Individual animal sorting strategy allows for full pen utilization at the feedyard.
Packing plants run more efficiently with more consistent throughput.

Packers receive a higher-value, more consistent product classified in volume
Increases tenderness and shelf-life with Vitamins D and E programs.
Provides retailers the opportunity to set and receive a specification product based on their marketing mix.
Attracts more customers to retail stores with better quality and consistency.
Helps beef regain market share from the other meats and protein sources.
Facilitates industry-wide consumer focus.

ECM Process