Beef Mgmt. Technologies > Cow Comm™

Cow Sense has become the industry standard for computerized herd management in the cow-calf sector. The addition of Cow COMM is the communications component of the Cow Sense Suite of products. Cow COMM allows you to collect data manually or automatically and make immediate management decisions based upon predetermined, objective criteria.

Cow COMM Benefits

Increase profit through individual animal management
Work at you level of automation
Collect data and sort cattle easily and accurately
Instant access to all animal history provides accuracy in processing cattle
Enhance speed and reliability through automated data collection
Apply strategic animal management instantly
Replaces the need for scale download software

The information obtained while using Cow Comm is stored in you Cow Sense herd file. Cow Comm runs as a separate program but depends upon Cow Sense for reporting and analysis.

Cow Comm retrieves animal information from Cow Sense and automatically records animal weights when connected to electronic scales. Automate look-ups by using electronic identification (EID).

Electronic scales and EID readers both work chute-side with Cow COMM through your computer’s communication ports.

Unique Cow COMM Features:

Record animal weights manually or automatically
Record or look up animals by visual ID tag or use Electronic ID (EID) reader
Collect and use data in fields you create
Record individual treatment and health data
Calculate maximum calf birth weights based upon pelvic area of replacement heifer candidates
Sort in up to 5 ways (or groups)
Multiple sort criteria let you decide the parameters
Audible data collection cues prevent errors
Direct download capability allows seamless data transfer from scale to Cow Sense
Compatible with many electronic scales and EID readers
Optional lighted sign displays sort calls
Optional electronic tape for frame measurements

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Discover the Power!

The beef industry is striving to adopt successful information management methods, to micromanage the beef production process and design the end product to meet consumer demands. With the help of Cow Sense and Cow COMM, producers make better decisions, combining strategic animal management with instant application. Such methods are key to shaping the beef industry to improve productivity, quality and profitability.

Cow COMM’s Chute-Side Application…

Data Recording and Instant Access.
Cow Comm is quick, easy and accurate! You choose the level of automation with which you are comfortable. Hand key information and animal look-ups or rely on electronic ID readers to do the task. Key in weights, or record hands free when connected to an electronic scale. Cow COMM performs the necessary calculations while the animal is still in the chute, such as average daily gain, pelvic size and etc.

Cow COMM’s Auto Sort Function
Cow COMM uses data collected to also help you sort cattle into any type of groups chute-side. This allows you to make more sound management decisions based upon objective measures-uniformly applied. Cow COMM provides you the flexibility of two types of sorts.

Custom Sort. This feature uses data to help you define and instantly sort cattle into any type of groups…chute-side. This allows you to make more sound management decisions based upon objective measures-uniformly applied. The same type of flexibility with which you have grown accustom to with Cow Sense, you find in Cow COMM. Each custom sort category has "specs," or specifications, that you define, whether for cows, bulls, or calves. Custom sorts may consist of single criteria or multiple (up to 5) different criteria.

Micro Beef Technologies’ ECM Sort. Midwest MicroSystems has licensed the patented technology utilized by MBT in the feedlot sector for application in the cow-calf, stocker or backgrounder phases. This patented ECM sorting method sorts feeder cattle into uniform groups that have similar projected finish dates. Prefeedlot sorting to these criteria has demonstrated an additional return of at least 10 dollars per head over non-sorted (by Cow COMM) contemporaries.

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That’s true value added!!

Included with Cow COMM are 200 auto sort licenses. Additional sort licenses are available. Contact Midwest MicroSystems for pricing.

Who should use Cow COMM?

Cow Calf producers
Stockers
Backgrounders
Feeders
Veterinarians

Use Cow COMM to…

Record weaning, yearling or other performance data
Record or access synchronized breeding and A1 information chute-side
Administer herd health treatments based upon predetermined criteria
Record results of pregnancy examination chute side
Record bull test information, including ultrasound measures
Record and monitor individual animal performance measures for steer trials or progeny tests
Sort, group and cull replacement heifers by frame, pelvic area, reproductive tract score, or other criteria
Cull cows at pregnancy check by multiple criteria including udder score, structural soundness, MPPA, condition score, mouth and more
Objectively sort feeder cattle into groups that will reach market uniformly
Sort stocker cattle and monitor individual performance

Electronic Device Compatibility…

Many electronic ID readers and scales are compatible with Cow COMM. Contact Midwest MicroSystems for details regarding compatibility with your equipment.

Hardware Requirements FOR WINDOWS

Suitable laptop for chute-side use
Com port available for each device

Software Requirements

Cow COMM is designed to work with Cow Sense Version 4.0 or higher.

Midwest MicroSystems is dedicated to improve the economic position and success of our customers by providing the most current, highest quality, integrated information management systems for the beef industry.

Cow Sense

Herd Management Software
Midwest Microsystems, L.L.C.
4701 Innovation Drive
Lincoln, NE 68521

For more information call (800) 584-0040
Or Email: info@midwestmicro.com

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