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Average Sale Date Marketing Causes Profit Loss

The elements of diversity that exist in any group of cattle render group management of them to one sale date inefficient and obsolete. Group management to an average sale date does not adequately address the realities of cattle diversity. Without addressing and managing these various elements of diversity on an individual animal basis, feedyard’s lose great profit potential by continuing inefficient group management practices based on average marketing dates. Those practices also continue making it very difficult to target consumer demands. These elements of diversity translate into six categories of individual animals found in every group of cattle that will lose money if sold on an average date for the reasons listed below.

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